Intuety Joins Global Tech Giants with ISO/IEC 42001 Certification, Marking a Major Milestone for Responsible AI in Wales and Worldwide
THE AUTHOR: Tia Prosser – INTUETY
Intuety is incredibly proud to announce that we have achieved ISO/IEC 42001:2023, the world’s first international standard for responsible AI management. This milestone is still exceptionally rare, with only around 30 organisations worldwide holding this certification since its introduction in late 2023. That group includes some of the most influential global leaders in technology like Microsoft, Amazon, Google, Samsung and Mimecast. To now stand alongside companies of that scale and reputation is extraordinary, and to the best of public record, we are the first and only organisation in Wales to do so. It signals something important, that ethical, trustworthy AI leadership is no longer found solely in Silicon Valley. It is thriving in Wales and scaling globally.
Why ISO 42001 Matters: A New Era of AI Governance
ISO 42001 is far more than a certificate, it represents a fundamental shift in how AI should be governed. As AI becomes deeply embedded in economic decisions, operational processes and safety-critical work across industries, the world is recognising the urgent need for clear guardrails. This standard sets a global benchmark for transparency, accountability, fairness and robust human oversight. It is aligned with major legislation such as the EU AI Act, the UK’s developing governance frameworks and the NIST AI Risk Management Framework in the United States. In many ways, ISO 42001 is the blueprint for global AI trust, defining what responsible AI will look like as governments tighten regulation, and expectations rise almost weekly.
Raising the Bar for Safety-Critical AI
For Intuety, this standard carries particular weight. Unlike many AI companies focused on productivity, creativity or general automation, our technology supports people working in high-risk, safety-critical environments. Our platform underpins the creation of risk assessments, RAMS documentation, hazard identification and safe systems of work. These are activities that directly influence how safely individuals operate on construction sites, in energy and utilities, engineering, manufacturing, infrastructure and other complex fields. When AI interacts with work that protects human life, the bar must be dramatically higher. Achieving ISO 42001 demonstrates that our commitment to safety is not confined to our product, it is embedded into how we design, test, manage and oversee AI across its entire lifecycle.
Strengthening Trust, Compliance and Global Expansion
This certification also strengthens our organisation more broadly. It gives our partners and customers complete confidence that the AI they rely on meets a standard shared with only a small group of global pioneers. Every decision within our AI governance framework is auditable, transparent and aligned with future regulatory expectations. As Intuety continues to expand internationally, including active operations in the Middle East and preparation for entry into Australia and the U.S., this level of assurance becomes even more critical. It shows that innovation at Intuety does not sacrifice compliance or ethics; instead, it elevates them.
ISO 42001 now joins our existing suite of certifications:
- ISO 9001 for quality management
- ISO 14001 for environmental management
- ISO 27001 for information security
This creates a rare and powerful combination that very few companies, particularly SaaS providers, can claim. Each reflects a different dimension of what it means to operate responsibly, reliably and sustainably. Together, they signal that our commitment to excellence extends far beyond technology. It shapes our culture, our processes, our governance and the trust we build with every customer and partner.
This achievement is more than a recognition of good practice. It is a statement about the future we are helping shape. Wales is not simply participating in the global AI revolution, it is contributing to it. And Intuety is leading the charge toward a safer, smarter and more accountable AI landscape, where innovation and responsibility advance side by side.
